What Is Domain Reputation?

Domain Reputation definition and explanation.

Domain reputation allows us to know the overall health of our domain. Domain reputation works on a scoring system, a higher score obtained from data, engagements, and email practices will place your domain at a greater rank. The health of the domain is determined by various factors such as spam, complaint rates, engagements, bounce rates, etc.

Domain reputation would essentially allow you to maintain your reputation without worrying about individual IPs. That means you could change IPs, send email from different providers and add new IPs or use shared IPs without worrying about losing your good reputation in the process and in connection with your brand.

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